Advertising banners become a very popular in internet marketing.
This advertising channel allows you to buy a link from search engines like Google, set up this link to particular keywords, design it (image, video, text) and of course, place it at the top of the page in search results.
There are advantages of using advertising banner:
- Location - banner usually located at the top of the page, so users can clearly see it.
- Branding - using advertising banners are great way to exposure and branding your brand / site.
- Traffic - using advertising banners is a very good way to bring traffic to your site.
- Measurement efficiency- when doing advertising banner, it's easy to measure efficiency by comparing the cost of the banner to number of clicks.
- Audience - The biggest SEO advantage of using advertising banner is that you can reach to your audience by selecting the correct keywords, and also you can reach to people who were not necessarily looking for your particular product or service but looking for something similar, and came to your site through the banner.
Good luck