Hi,
How do you build trust into your website?
* Put a video of the owner / employee on the website - instantly build trust and credibility. Visitors must see real people behind the website.
* Have your telephone / office numbers on the Contact Us page. Explain to them why they should contact you, and give them an indication of when they can expect a response from you.
* Add a picture of your premises or building on your About Us page
* Have a privacy policy clearly displayed. Even though it's been shown that most people don't read it, they do notice if it is on the website or not.
* Have all your member affiliations and logos. Do you belong to the local Chamber of Commerce etc, show that you have real world connections.
* Display customer testimonials and spread them across your website on the relevant pages. Have a link if possible to the testimonial(s).
* Show visitors when your website was last updated
* Don't use overly promotional words in the writing style of your website. Try to be clear, direct and sincere.
* And finally, one big thing, ask your customers what element(s) they found as adding credibility to your website and emphasise this element.