Every new established business does marketing for promoting their products and services. There are two types of marketing, whether you can choose offline or online. In offline marketing you can promote your business through TV, radio, news paper ads, using banner; from all these activities you promote your services and products.
In online marketing you can promote your services on the internet. With the help of SEO, PPC works you can promote your business on the internet. You can check real time results with help of online analysis, from theses you can know how popular your business are and how much visitors you have been getting as result. Online marketing includes techniques like video, audio, email, blog, social media networks etc. This way with online marketing, you can reach wider audience and can track accurately compare to offline.