You should definitely use Facebook, Pinterest, Instagram and YouTube. Create your own approach to cooking, some combination of ingredients that is going to be unique and interesting. If you can use your own photos and make them high quality, that would be the best. Every blog post shouldn't have just the recipe. It should also have some kind of story behind it, how have you created it and why; how healthy or tasty it is; when do you usually prepare it, etc. People love to read this and connect to you through these stories. Also include a section with tips, tricks and hacks. Make videos with methods and especially with hacks as these become viral easily. Post your videos on YouTube and embed them on your website.